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Birtwistles_The Best Steak In The Land (Dukesmoor)
Project type
Integrated B2B
On site in Carlisle (One of many farms) owned by Morrisons and serving Waitrose. The cattle were reared under the best conditions, managed as Wagu would be and producing the best cuts of meat to be served up in Britain's best restaurants. I art directed photoshoots, designed comms and packaging. Not a bad effort - making raw meat look mouthwatering. You can't sell steak to a chef without them seeing it before cooking it.
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